How has marketing trends changed in the past 5 years? Over the past five years, the marketing landscape has undergone significant changes driven by advancements in technology, shifts in consumer behavior, and evolving industry trends. Here are some key changes in marketing trends since 2017: Rise of influencer marketing: Influencer marketing has become a mainstream...
The benefits of getting a marketing agency to manage your Google Ads accounts vs doing it yourself... Hiring a marketing agency to manage your Google Ads accounts can offer several advantages over attempting to handle it yourself: Expertise: Marketing agencies typically have specialists who are well-versed in Google Ads strategies, best practices, and the latest...
Protect yourself online Over the past few months, a spate of high-profile security breaches and scandals (most notably Facebook/Cambridge Analytica) have made the average person far more aware of how their data is used online. With the Europe’s General Data Protection Regulation coming into effect amid all this, many would’ve been hopeful that their data might...
While most operating systems (desktop and mobile) feature a basic built-in firewall, the best results can usually be gained from using a dedicated firewall application, unless you know how to set up the built-in firewall properly and have the time to do so. Firewall applications in security suites feature a host of automated tools that...
Password Protection This year, Verizon outlined in its annual Data Breach Investigations Report that 81 percent of hacking-related data breaches involved either stolen or weak passwords. This means that password protection is a real pain in the neck for security officers at enterprises. They can’t be complacent about the processes and controls they rely on for password...